Anime Fans to get First Peek at Crunchyroll’s New Look and Feel at SDCC Along with Crunchyroll Concert Series Featuring LiSA and the One Piece 25th Anniversary: Symphonic Voyage Presented in Collaboration with Toei Animation
Crunchyroll, the leading destination for anime enthusiasts, is unveiling a refreshed brand identity today, celebrating the vibrant energy and passion of its global fanbase. The new look, which will debut at San Diego Comic-Con (SDCC) on July 25, reflects the joy and dynamism of anime, aligning with Crunchyroll’s commitment to delivering immersive and celebratory experiences.
New Brand Identity and Launch
The revamped Crunchyroll brand will be showcased at SDCC, where attendees will experience the new identity in full force. This includes a modernized logo featuring a balanced eye symbol and a revamped wordmark. The updated visual design also introduces the Crunchyroll Atyp font, blending classic and modern elements for enhanced readability. The color scheme now includes vibrant hues like orange, black, white, and taupe, embodying anime’s dynamic nature.
A distinctive glyph system, featuring over 139 anime and manga-inspired characters, adds depth and personality to the brand. Additionally, a new seven-second audio-visual mnemonic, with anime-inspired sound design, captures the essence of Crunchyroll’s immersive experience.
Crunchyroll’s brand evolution will be prominently displayed across the Rady Shell concert venue at SDCC, celebrating with the Crunchyroll Concert Series. This two-day event will feature performances by J-Pop sensation LiSA and hyperpop artist Alice Longyu Gao, alongside the *One Piece 25th Anniversary: Symphonic Voyage* concert, presented in collaboration with Toei Animation.
In addition to the concert series, fans at SDCC will have the opportunity to engage with Crunchyroll’s new brand through exclusive merchandise. A limited-edition streetwear collection, designed by 2024 CFDA Fashion Fund finalist Sebastian Ami, will be available, offering fans a chance to express their love for anime through fresh, stylish apparel.
Rahul Purini, President of Crunchyroll Said :-
“As the number of ‘anime-curious’ individuals approaches the one billion mark, and anime solidifies its place in popular culture, we wanted to evolve the Crunchyroll brand to appeal to a diverse, global audience while preserving the core elements that our fans cherish. We believe this brand evolution will enhance our connection with fans and foster a deeper love for anime.“
Gita Rebbapragada, Chief Operating Officer of Crunchyroll added :-
” A lot of attention to detail and meaning was embedded into all the unique elements of our updated look and feel. Whether it be the vibrancy of our new Crunchyroll orange or the audio mark inspired by anime’s unique sounds.Our teams live and breathe anime, and we wanted to pour that passion into designing a brand that is purposely fit for legions of fans around the world – giving them space to deepen their love and further their emotional connection.”.“
Development of the new brand identity package was led by Crunchyroll’s Markus Gerdemann (Senior Vice President, Marketing) and Norman Rabinovich (Vice President, Creative Services).
Crunchyroll offers fans the ultimate anime experience, pairing the world’s largest dedicated anime streaming library of 50,000 episodes and more than 25,000 hours of anime series, music, and films with experiences across events, theatrical, gaming, ecommerce, and so much more.Over the last year, anime – and thus Crunchyroll – has surpassed numerous milestones, achieved increased success and launched new fan-forward initiatives. See below for an overview.
Crunchyroll’s growth over the past year underscores its central role in the anime community. Notable achievements include:
【 Streaming 】:-
Crunchyroll is Offering 45-60 new and returning series each season, partnering with SMEJ for 3,300 anime-related music videos, surpassing 14 million subscribers, and expanding dubbing services to 12 languages including Hindi , Tamil & Telugu
【 Distribution 】:-Launching the Crunchyroll Anime Channel on major platforms, collaborating with Amazon Prime for a global Crunchyroll channel, and securing a Netflix deal for exclusive anime content.
【 Theatrical 】:-Leading in anime film distribution, including *Demon Slayer Kimetsu no Yaiba* and *Suzume*, and holding half of the Top 20 anime box office hits in the U.S.
【 Events 】:
• Crunchyroll has a massive footprint at dozens of global fan events, including
such ones as Anime Expo, San Diego Comic-Con and New York Comic Con,
Anime NYC, Animagic (Germany), CCXP (Brazil), Japan Expo (France) and
Anime Festival Asia (Singapore). And of course, for the first time in March 2023,
Crunchyroll brought the Anime Awards to Tokyo in a star-studded eventcelebrating creators.• The 2024 edition returned to Tokyo on March 2, 2024.With more than 400 anime industry attendees and global presenters representing passionate anime fans from across entertainment, including superstar and GRAMMY-winning artist Megan Thee Stallion, Japanese singer-songwriter LiSA, award-winning actress Iman Vellani among many others. In 2024, the show reached new heights, with more than 34M votes cast from fans around the world.
【 Games】:-
Introducing Crunchyroll Game Vault with 14 mobile games and the RPG *One Punch Man: World*.
【 Retail and ECommerce】:-Partnering with Walmart, integrating the RightStuf acquisition, and collaborating on merchandise with celebrities like Megan Thee Stallion and Logic.
【 Awards 】:-Achieving a Golden Globe nomination for *Suzume*, seven Annie Award nominations, and an ASTRA win for *Attack on Titan*.
Source – Crunchyroll Official Press Release
